Engage Gen Z
in the Real World
AR-powered movement. Real-world challenges. High-impact cultural engagement.
AR-powered movement.
Real-world challenges.
High-impact cultural engagement.
Trusted by leaders from various industries
Trusted by various brands
Trusted by leaders from various industries
Create impactful campaigns that attract customers, build loyalty, and transform brand interactions into measurable experiences.
Home to a vibrant and engaged global community.
Home to a vibrant and engaged global community.
0+mins
0+mins
Average playtime per user
0+mins
0+mins
Average playtime per user
0+mins
0+mins
Average playtime per user
0%
0%
Play to Purchase Conversion Rate
0%
0%
Play to Purchase Conversion Rate
0%
0%
Play to Purchase Conversion Rate
0+
0+
Launched Campaigns
0+
0+
Launched Campaigns
0+
0+
Launched Campaigns
0+mins
0+mins
Average playtime per user
0+mins
0+mins
Average playtime per user
0+mins
0+mins
Average playtime per user
What Brands Can Do with Pikd
What Brands Can Do with Pikd
What Brands Can Do with Pikd
Launch AR Challenges
Drop branded AR items across the city.
Launch AR Challenges
Drop branded AR items across the city.
Launch AR Challenges
Drop branded AR items across the city.
Drive Foot Traffic & Visits
Move users into stores, events, malls, districts.
Drive Foot Traffic & Visits
Move users into stores, events, malls, districts.
Drive Foot Traffic & Visits
Move users into stores, events, malls, districts.
Boost Brand Love & Awareness
High-intensity engagement, not passive impressions.
Boost Brand Love & Awareness
High-intensity engagement, not passive impressions.
Boost Brand Love & Awareness
High-intensity engagement, not passive impressions.
Benchmark & Compare Reports
Make data-driven decisions.
Benchmark & Compare Reports
Make data-driven decisions.
Benchmark & Compare Reports
Make data-driven decisions.
Track and Review Engagement
Measure visits, movement paths, conversions
Track and Review Engagement
Measure visits, movement paths, conversions
Track and Review Engagement
Measure visits, movement paths, conversions
Create Brand Homes
Your brand’s permanent presence inside Pikd
Create Brand Homes
Your brand’s permanent presence inside Pikd
Create Brand Homes
Your brand’s permanent presence inside Pikd
Dashboard
Dashboard
Dashboard
Built for Marketers. Designed for Measurement.
Built for Marketers.
Designed for Measurement.
We provide the tools you need to attract new customers, engage loyal fans, and track the ROI of your physical marketing efforts.
We provide the tools you need to attract new customers, engage loyal fans, and track the ROI of your physical marketing efforts.
Case Studies
Case Studies
Case Studies
Proven results. Real-world engagement.
Run playful, location-based campaigns that get people to show up
— without events, pop-ups, or heavy production
Run playful, location-based campaigns that get people to show up
— without events, pop-ups, or heavy production
Red bull x Pikd
Campaign Objective
The Red Bull Jukebox aimed to promote the concert in Almaty by increasing city-wide visibility and driving real-world participation ahead of the event.
Strategy with Pikd
Pikd launched a city-wide location-based collection challenge across Almaty. Digital collectibles were placed at real locations around the city, which participants collected by visiting in person. A live leaderboard ranked users by the number of items collected, and the top 100 participants won concert tickets and exclusive Red Bull merchandise.
0m+
0m+
average user engagement time
0+
0+
ARtefacts collected
0K+
0K+
Total screen views
Red bull x Pikd
Campaign Objective
The Red Bull Jukebox aimed to promote the concert in Almaty by increasing city-wide visibility and driving real-world participation ahead of the event.
Strategy with Pikd
Pikd launched a city-wide location-based collection challenge across Almaty. Digital collectibles were placed at real locations around the city, which participants collected by visiting in person. A live leaderboard ranked users by the number of items collected, and the top 100 participants won concert tickets and exclusive Red Bull merchandise.
average user engagement time
ARtefacts collected
Total screen views
Burger King x Pikd
Campaign Objective
Aimed to drive in-store visits and deepen brand engagement by motivating users to explore real-world locations and interact with the brand through an AR-led reward experience.
Strategy with Pikd
Using Pikd’s gamified AR product, the campaign encouraged users to collect digital items, compete on a leaderboard, and redeem exclusive branded rewards, successfully increasing session time, physical movement, and community participation around the brand.
0%
0%
Play-to-Purchase conversion rate
0
0
ARtefacts collected
0
0
Reward winners
Burger King x Pikd
Campaign Objective
Aimed to drive in-store visits and deepen brand engagement by motivating users to explore real-world locations and interact with the brand through an AR-led reward experience.
Strategy with Pikd
Using Pikd’s gamified AR product, the campaign encouraged users to collect digital items, compete on a leaderboard, and redeem exclusive branded rewards, successfully increasing session time, physical movement, and community participation around the brand.
Play-to-Purchase conversion rate
ARtefacts collected
Reward winners
London Design Biennale x Pikd
Campaign Objective
Extend the Nigeria Pavilion at the London Design Biennale beyond the exhibition space, allowing people across London to learn more about the pavilion and the Nigerian heritage showcased at the Biennale.
Strategy with Pikd
Digital collectibles representing elements of the pavilion and Nigerian heritage were placed at real locations. Participants collected items by visiting these locations in person, unlocking information and stories connected to each collectible.
0
0
Total screen views
0+
0+
Website clicks
0mn
0mn
Average Playtime
London Design Biennale x Pikd
Campaign Objective
Extend the Nigeria Pavilion at the London Design Biennale beyond the exhibition space, allowing people across London to learn more about the pavilion and the Nigerian heritage showcased at the Biennale.
Strategy with Pikd
Digital collectibles representing elements of the pavilion and Nigerian heritage were placed at real locations. Participants collected items by visiting these locations in person, unlocking information and stories connected to each collectible.
Total screen views
Website clicks
Average Playtime
Kairat x Pikd
Campaign Objective
Increase stadium attendance and strengthen engagement with younger audiences by making matchdays more interactive and culturally relevant. FC Kairat wanted to fill seats for home games, build excitement beyond social media, and create a fun, repeatable way for younger fans to engage with the club.
Strategy with Pikd
Together, we launched a recurring location-based campaign for FC Kairat’s home matches, rewarding fans with digital collectibles for completing challenges. A live leaderboard awarded the top 100 participants match tickets, fostering habit-forming engagement throughout the season. Thanks to its domestic success, the activation expanded into the Champions League Matches. This includeds a high-profile campaign for the Arsenal FC fixture, scaling the mechanic for international audiences.
0
0
Total screen views
0+
0+
ARtefacts collected
0+
0+
Campaigns Launched
Kairat x Pikd
Campaign Objective
Increase stadium attendance and strengthen engagement with younger audiences by making matchdays more interactive and culturally relevant. FC Kairat wanted to fill seats for home games, build excitement beyond social media, and create a fun, repeatable way for younger fans to engage with the club.
Strategy with Pikd
Together, we launched a recurring location-based campaign for FC Kairat’s home matches, rewarding fans with digital collectibles for completing challenges. A live leaderboard awarded the top 100 participants match tickets, fostering habit-forming engagement throughout the season. Thanks to its domestic success, the activation expanded into the Champions League Matches. This includeds a high-profile campaign for the Arsenal FC fixture, scaling the mechanic for international audiences.
Total screen views
ARtefacts collected
Campaigns Launched
Almaty Pop-Up Store x Pikd
Campaign Objective
To Promote the Almaty Pop-Up event by increasing visibility ahead of the event and driving engagement and return visits during the pop-up days themselves, particularly among younger audiences. The organisers wanted a way to build anticipation before the event, bring people to the pop-up locations, and keep them engaged across multiple days without relying solely on social media promotion.
Strategy with Pikd
Pikd launched a location-based collection campaign in the lead-up to the Almaty Pop-Up event and continued the activation throughout the event days. Participants collected digital items by visiting locations connected to the pop-up experience, encouraging discovery, repeat visits, and ongoing participation. The campaign helped turn the pop-up into a playful, interactive experience that extended beyond a single visit.
0
0
Participants
0+
0+
Items collected
0mn+
0mn+
Average playtime
Almaty Pop-Up Store x Pikd
Campaign Objective
To Promote the Almaty Pop-Up event by increasing visibility ahead of the event and driving engagement and return visits during the pop-up days themselves, particularly among younger audiences. The organisers wanted a way to build anticipation before the event, bring people to the pop-up locations, and keep them engaged across multiple days without relying solely on social media promotion.
Strategy with Pikd
Pikd launched a location-based collection campaign in the lead-up to the Almaty Pop-Up event and continued the activation throughout the event days. Participants collected digital items by visiting locations connected to the pop-up experience, encouraging discovery, repeat visits, and ongoing participation. The campaign helped turn the pop-up into a playful, interactive experience that extended beyond a single visit.
Participants
Items collected
Average playtime
Entertainment Week Africa x Pikd
Campaign Objective
Support the launch of Africa’s largest creative festival by driving attendance and sustained engagement, particularly among Gen Z audiences through Gen Z Republik. The goal was to promote the festival itself, bring people on-site, and keep them engaged throughout all four days of the event.
Strategy with Pikd
We launched a four-day location-based arcade style campaign drove daily festival participation by rewarding fans with digital collectibles and partner prizes. By incentivizing repeat visits rather than one-off interactions, the activation became one of the event’s busiest hubs, transforming the festival into a recurring, playful experience.
0mn
0mn
Average playtime
0%+
0%+
Return rate
0+
0+
Participants
Entertainment Week Africa x Pikd
Campaign Objective
Support the launch of Africa’s largest creative festival by driving attendance and sustained engagement, particularly among Gen Z audiences through Gen Z Republik. The goal was to promote the festival itself, bring people on-site, and keep them engaged throughout all four days of the event.
Strategy with Pikd
We launched a four-day location-based arcade style campaign drove daily festival participation by rewarding fans with digital collectibles and partner prizes. By incentivizing repeat visits rather than one-off interactions, the activation became one of the event’s busiest hubs, transforming the festival into a recurring, playful experience.
Average playtime
Return rate
Participants
Piala Ice Tea x Pikd
Campaign Objective
Helping RG Brands promote their Piala Ice Tea and support especially as they were starting to push the brand more especially among younger consumers almost to make it cultural like really part of people everyday brands
Strategy with Pikd
Pikd launched a location-based collection campaign designed to fit naturally into people’s everyday movements. Participants collected digital items by visiting real locations as part of their normal routines, unlocking rewards tied to the Piala Ice Tea brand. The campaign blended seamlessly into daily life, using Pikd’s familiar challenge format to encourage repeated, lightweight engagement rather than a single moment of interaction.
0mn
0mn
Play time
0+
0+
Participants
0+
0+
Sessions
Piala Ice Tea x Pikd
Campaign Objective
Helping RG Brands promote their Piala Ice Tea and support especially as they were starting to push the brand more especially among younger consumers almost to make it cultural like really part of people everyday brands
Strategy with Pikd
Pikd launched a location-based collection campaign designed to fit naturally into people’s everyday movements. Participants collected digital items by visiting real locations as part of their normal routines, unlocking rewards tied to the Piala Ice Tea brand. The campaign blended seamlessly into daily life, using Pikd’s familiar challenge format to encourage repeated, lightweight engagement rather than a single moment of interaction.
Play time
Participants
Sessions
OYU Festival x Pikd
Campaign Objective
The OYU Challenge set out to spark curiosity and get people moving, inviting users to explore Oyu Fest through a fun, competitive experience with real rewards.
Strategy with Pikd
Using Pikd’s leaderboard challenge, we blended digital play with real-world exploration, encouraging users to collect branded items, compete with others, and unlock physical prizes along the way.
0
0
Participants
0mn
0mn
Average playtime
0
0
Reward winners
OYU Festival x Pikd
Campaign Objective
The OYU Challenge set out to spark curiosity and get people moving, inviting users to explore Oyu Fest through a fun, competitive experience with real rewards.
Strategy with Pikd
Using Pikd’s leaderboard challenge, we blended digital play with real-world exploration, encouraging users to collect branded items, compete with others, and unlock physical prizes along the way.
Participants
Average playtime
Reward winners
Why Pikd
Why Pikd
Why Pikd
Gen Z native
Gen Z native
Gen Z native
Real-world attention
Real-world attention
Real-world attention
Always-on, not one-off
Always-on, not one-off
Always-on, not one-off
AR + movement + culture
AR + movement + culture
AR + movement + culture
Works across cities and countries
Works across cities and countries
Works across cities and countries
Spatial + behavioural insights
Spatial + behavioural insights
Spatial + behavioural insights
Let’s build something together.
Turn foot traffic into revenue. Launch your first AR campaign in minutes.
Let’s build something together.
Turn foot traffic into revenue. Launch your first AR campaign in minutes.
GET IN TOUCH
STAY CONNECTED
Join our newsletter for tips, updates, and project highlights—only the good stuff.
GET IN TOUCH
STAY CONNECTED
Join our newsletter for Challenge updates, and event highlights—only the good stuff.
GET IN TOUCH
STAY CONNECTED
Join our newsletter for tips, updates, and project highlights—only the good stuff.