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Create impactful campaigns that attract customers, build loyalty, and transform brand interactions into measurable experiences.
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What Brands Can Do with Pikd
Launch AR Challenges
Drop branded AR items across the city.
Drive Foot Traffic & Visits
Move users into stores, events, malls, districts.
Dashboard
Built for Marketers. Designed for Measurement.
We provide the tools you need to attract new customers, engage loyal fans, and track the ROI of your physical marketing efforts.


Case Studies
Proven results. Real-world engagement.
Run playful, location-based campaigns that get people to show up
— without events, pop-ups, or heavy production
Red bull x Pikd

Campaign Objective
The Red Bull Jukebox aimed to promote the concert in Almaty by increasing city-wide visibility and driving real-world participation ahead of the event.

Strategy with Pikd
Pikd launched a city-wide location-based collection challenge across Almaty. Digital collectibles were placed at real locations around the city, which participants collected by visiting in person. A live leaderboard ranked users by the number of items collected, and the top 100 participants won concert tickets and exclusive Red Bull merchandise.

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Burger King x Pikd

Campaign Objective
Aimed to drive in-store visits and deepen brand engagement by motivating users to explore real-world locations and interact with the brand through an AR-led reward experience.

Strategy with Pikd
Using Pikd’s gamified AR product, the campaign encouraged users to collect digital items, compete on a leaderboard, and redeem exclusive branded rewards, successfully increasing session time, physical movement, and community participation around the brand.

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Reward winners
London Design Biennale x Pikd

Campaign Objective
Extend the Nigeria Pavilion at the London Design Biennale beyond the exhibition space, allowing people across London to learn more about the pavilion and the Nigerian heritage showcased at the Biennale.

Strategy with Pikd
Digital collectibles representing elements of the pavilion and Nigerian heritage were placed at real locations. Participants collected items by visiting these locations in person, unlocking information and stories connected to each collectible.

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Kairat x Pikd

Campaign Objective
Increase stadium attendance and strengthen engagement with younger audiences by making matchdays more interactive and culturally relevant. FC Kairat wanted to fill seats for home games, build excitement beyond social media, and create a fun, repeatable way for younger fans to engage with the club.

Strategy with Pikd
Together, we launched a recurring location-based campaign for FC Kairat’s home matches, rewarding fans with digital collectibles for completing challenges. A live leaderboard awarded the top 100 participants match tickets, fostering habit-forming engagement throughout the season. Thanks to its domestic success, the activation expanded into the Champions League Matches. This includeds a high-profile campaign for the Arsenal FC fixture, scaling the mechanic for international audiences.

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Campaigns Launched
Almaty Pop-Up Store x Pikd

Campaign Objective
To Promote the Almaty Pop-Up event by increasing visibility ahead of the event and driving engagement and return visits during the pop-up days themselves, particularly among younger audiences. The organisers wanted a way to build anticipation before the event, bring people to the pop-up locations, and keep them engaged across multiple days without relying solely on social media promotion.

Strategy with Pikd
Pikd launched a location-based collection campaign in the lead-up to the Almaty Pop-Up event and continued the activation throughout the event days. Participants collected digital items by visiting locations connected to the pop-up experience, encouraging discovery, repeat visits, and ongoing participation. The campaign helped turn the pop-up into a playful, interactive experience that extended beyond a single visit.

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Why Pikd
Real-world attention
Always-on, not one-off
AR + movement + culture
Works across cities and countries
Spatial + behavioural insights
Let’s build something together.
Turn foot traffic into revenue. Launch your first AR campaign in minutes.
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